Acting as design tech lead on the redesign of MiDIRECTV's main app screens, with a focus on improving the self-service experience and reducing support call volume. Responsible for design decisions, redesigning the visual language of the app, building a new component library from scratch, integrating a new chatbot into the app, and leading design reviews and providing structured feedback to a junior and a mid-level designer.

Redesigned an AI-powered employee learning portal, simplifying complex flows to make the product usable for non-technical users. Created the visual identity for the portal and built a component library to support it. Worked within a fully international team.

Acted as design tech lead, with full ownership of design decisions, direct contact with client stakeholders, and the deepest understanding of the app on the team. Conducted and participated in usability research that shaped the redesign direction. Redesigned multiple screens and flows across the app, including home, service scheduling, and main navigation. The homepage redesign, the most significant deliverable, turned a generic screen into a vehicle-status dashboard based directly on user research findings. Built a component library from scratch that became the single shared foundation for the design team. Created an Experience Map in Figma covering every screen and flow in the app, adopted as a shared reference by client, developers, PMs, and designers. Mentored and reviewed work of junior and mid-level designers across the full project lifecycle.

Designed the vision for a financial management platform for large enterprises, translating operational complexity into an intuitive journey.

Designed the vision for a business management platform for small and medium businesses, providing insights based on data, access to financial services, and a support network.

Redesigned the homepage and logged-in areas of the client portal, covering consumption history, bill payment, new connections, ownership transfer, and explanation of the new billing model.

Developed the vision for an integrated platform (app and web) to unify the technical and commercial aspects of agricultural operations, from property management to soil handling.

Redesign of Impulso Bayer, a relationship and loyalty portal built to bring Bayer closer to the agricultural producers who use their products.

Responsive redesign of one of Brazil's biggest travel platforms. The portal was visually outdated, the homepage cluttered, and key features hard to find. Modernized the interface, translated the new brand guidelines into digital, and reorganized the product structure. The component library I helped build has become the foundation for the platform's design system, still used today.

Designed a new app for field sales representatives, redesigned the corporate plan acquisition flow, and rebuilt the combo configurator and billing area.