Oi
Smiles GOL
MTA New York
DirecTV
Volkswagen
Agro Bayer
Nutrien
Santander
TIM
CELESC
Clients
About me
I'm Veronica, a product designer based in Rio de Janeiro, a city that makes it very hard to stay indoors staring at a screen. ✌️
I like to think my journey as a designer started when I was a kid, when I discovered Dreamweaver and spent hours building pages for my favorite characters. Somewhere along the way that became a career, and almost 10 years in, the same core challenge follows me: take something complex and make it clear and usable for real people.
When I'm not designing, I like to take swimming lessons in the ocean, lie on the beach, rehearse for Carnival at an escola de samba, and plan my next trip around the world.
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Clients
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Years Experience
Experience
Fjord, part of Accenture Song
Rio de Janeiro, RJ
Directv
2026 — Present
Acting as design tech lead on the redesign of MiDIRECTV's main app screens, with a focus on improving the self-service experience and reducing support call volume. Responsible for design decisions, redesigning the visual language of the app, building a new component library from scratch, integrating a new chatbot into the app, and leading design reviews and providing structured feedback to a junior and a mid-level designer.
MTA - Metropolitan Transportation Authority
2025
Redesigned an AI-powered employee learning portal, simplifying complex flows to make the product usable for non-technical users. Created the visual identity for the portal and built a component library to support it. Worked within a fully international team.
Volkswagen
2024 — 2025
Acted as design tech lead, with full ownership of design decisions and direct contact with client stakeholders. Conducted and participated in usability research that shaped the redesign direction. Redesigned multiple screens and flows across the app, including home, service scheduling, and main navigation. The homepage redesign consolidated 13 features previously buried in a card carousel into a vehicle-status dashboard, separating service information from promotional offers, based directly on user research findings. Built a component library from scratch covering 345 components across 200+ flows, becoming the single shared foundation across all teams working on the product. Created an Experience Map in Figma covering every screen and flow in the app, adopted as a shared reference by client stakeholders, developers, PMs, and designers. Redesigned the service scheduling flow, reducing steps from 11 to 7 and turning additional services from a hidden option into a required stage of the booking. Mentored and reviewed work of junior and mid-level designers across the full project lifecycle.
Santander
2023
Designed the vision for a financial management platform for large enterprises, translating operational complexity into an intuitive journey.
Ânima Educação
2023
Designed the vision for a business management platform for small and medium businesses, providing insights based on data, access to financial services, and a support network.
CELESC (Centrais Elétricas de Santa Catarina)
2022
Redesigned the homepage and logged-in areas of the client portal, covering consumption history, bill payment, new connections, ownership transfer, and explanation of the new billing model.
Nutrien
2022
Developed the vision for an integrated platform (app and web) to unify the technical and commercial aspects of agricultural operations, from property management to soil handling.
Agro bayer
2021 — 2022
Redesign of Impulso Bayer, a relationship and loyalty portal built to bring Bayer closer to the agricultural producers who use their products.
Smiles GOL
2020 — 2021
Responsive redesign of Smiles, GOL Airlines' loyalty platform with over 10 million members and 5 million monthly sessions. The portal was visually outdated, the homepage cluttered, and key features hard to find. Before the redesign, access to complementary products sat at 2%, a direct signal of how much the structure was hiding. Modernized the interface, translated new brand guidelines into digital, and reorganized the product architecture. The component library built during this project became the foundation for the platform's design system, still used today.
Oi Telecom
2019 — 2020
Designed a new app for field sales representatives, redesigned the corporate plan acquisition flow, and rebuilt the combo configurator and billing area.
GRITO.CC
Rio de Janeiro, RJ
TIM Telecom
2018
Designed responsive website and evolved the Meu TIM app across multiple platforms.
Education
Certificates
Languages
Portuguese
Native
English
Advanced C2 level