Nutrien
Nutrien
Overview
App homepage redesign
Area
Agribusiness
Year
2026
Context
Nutrien is one of the world's largest crop nutrition companies. Their sales consultants in Brazil managed complex client relationships in the field, relying on disconnected tools and manual processes to plan crop seasons and close product orders.
Context
Nutrien is one of the world's largest crop nutrition companies. Their sales consultants in Brazil managed complex client relationships in the field, relying on disconnected tools and manual processes to plan crop seasons and close product orders.
My role
We researched the full journey of these consultants through interviews and service blueprinting before designing a mobile app concept to centralize their work. I was the UI designer on a cross-functional team, responsible for the visual design across all modules: home, client management, crop planning, purchase flow, and catalog.
My role
We researched the full journey of these consultants through interviews and service blueprinting before designing a mobile app concept to centralize their work. I was the UI designer on a cross-functional team, responsible for the visual design across all modules: home, client management, crop planning, purchase flow, and catalog.
